Wednesday, 24 February 2010

Go for Dove!

Dove's campaign for Real Beauty, using "real women" had been a success, showing beauty in its glorious and voluptuous diversity. In another successful campain, Dove had given us older women, with - shock horror - real wrinkles for their Pro Age line. The name of the line itself is a refreshing change in embracing age as opposed to the usual heroic ("Age defying") or denial ("Regenerist") language.
Shot by Annie Leibovitz, the images show women looking their ages and beautiful too - nice change from the usual air-brushing!

Thanks to Alexandra Myers from Gray Models for sending me the article Wrinkles in Living Colour from Time Magazine and the link to You Tube.
To read more: http://www.time.com/time/magazine/

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