Sunday, 26 August 2012


Toulon is not known as a fashion centre. A navy town in decline, stretched between sea and mountain, the old town has lost its colourful reputation as "Chicago", a sailors' paradise. A corrupt administation keen on dodgy real-estate deals emptied the centre of its traditional inhabitants and the creation of a shopping mall killed the small shops that made it a destination: the "tropezienne" sandal maker or Régine, the made-to-measure swimsuit seanstress closed shop.  All that remained untouched was the fabulous daily fruit and vegetable market and the "chichi fregi",  a churros like delicacy that beats its Spanish equivalent hands down.

For a few years, the authorities with a new administration have tried to reverse Toulon's decline and started renovating the narrow streets to attract a new breed of cafes and shops.One such new comers is Abyss, Veronique Rouge's clothes shop, located  on the "petit cours Lafayette", the market street.

In her mid forties, Veronique Rouge has been designing clothes for 20 years, first in Montpellier, then in Paris and now in Toulon. She designs her clothes in the studio located above the shop, the models are made in Nîme.

She uses end-of-line couture fabric: silk, cotton, linen and her prints come from Japan in very limited series. Her multi-talented assistant Anne, designs jewellery and appears as model on Abyss' mini-catalogue.

The clothes are based on draping which creates a timeless look and fit a variety of sizes and body shapes. Most buyers are women over 40 who enjoy the sharp look, the luxurious fabrics and colours at vey keen prices. You have to try the clothes on to reveal their full potential.

13bis rue Paul Lendrin
83000 Toulon

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