Oliver Goldsmith - How cool do you want your sunglasses to be!

Founded in 1926 by Oliver Goldsmith, the company is still family run today by his great grand-daughter Claire who is injecting new blood and energy into its fabulous collections and heritage.

Early on, Oliver Goldsmith then Charles who joined in 1935 had the foresight to introduce new materials for frames that used to be made of expensive tortoiseshell or clunky metal. Using colourful acetates, Oliver Goldsmith was able to produce a wild and wonderful variety of frames that captured the mood of each decade. 

 Most of all, the company were able to recognise that glasses, especially sunglasses could be fashion accessories and make a style statement.  The extensive archive kept on the shop's premises gives a glimpse into years of creativity and success with the rich, famous and beautiful.

Some of the frames have become iconic and were named after the stars who wore them such as Audrey Hepburn and Sophia Loren for the frames shown below.

Every season Claire Goldsmith chooses 5 to 10 frames out of the hundreds available in the archive and re-edits them in a variety of colours (prices between £200-250). Oliver Goldsmith also run a bespoke service allowing you to choose your frame and your acetate and have you own special pair made (from £350). Bespoke frames are manufactured in the UK, whilst the ready-to-wear collection is manufactured in Italy.

Claire has also launched a collection of optical frames that she creates with her design team.

The shop is located on All Saints road and you are invited to a Pimm's party on 19th June to discover the new designs and re-edited frames for the summer. The 10% discount offered on the day on selected items might also come in handy!

The shop is at 15 All Saints road, London W11 1HA.
www.olivergoldsmith.com