You might wonder why I am writing a post about washing machines, or more precisely about an ad about washing machine. The reason will become clear when you see that the ad features an older model, dressed in "young" clothes, looking confidently into the camera.
The model is very striking in her own right - beautiful features and an air of utter self-confidence. The caption on the side specifies that the clothes are the model's own. So, we are told that this woman is presenting herself as she is in real life. The studded belt and choker, the tartan trousers and the Union Jack T-shirt establish her punk credentials. I like the hand-knitted pink one-sleeved top that softens the look - possibly a hint that, in between belting out her own rendition of the Sex Pistols' "God save the Queen", she could be found knitting by the fireplace, like any other "proper" pensioner her age? In any event, the ad tells us that she has not been styled for the picture, she is not just a model for hire, made to look a certain way - she is lending her cool look to a brand. The washing machine featured on the next page appears rather dwarfed by the formidable lady standing near.
This is clearly no cuddly grandma.
She appears to have stepped off her motorcycle, ditched the young boy she was dragging on the backseat - he just could not keep up with her and she was getting bored.
Part of me finds the ad patronising. Does an older woman need to be "outrageous" to be featured on an ad? On the other hand, this is advertising, designed to convey a message and get my attention. The ad worked for me and fits the ad's message: "Helps prevent clothes ageing". I am tempted to read the subtext as an indication that we, the users of that washing machine, could benefit from those same anti-aging properties and invited to step into the appliance. Next, I'm expecting the anti-aging washing powder!
As usual, I have no connection with the Samsung brand.
To learn more about Samsung washing machines, click on the link:
Samsung washing.
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